Fly – Privacy Policy

Last updated 1 November 2026

Fly is a game for flying over a map of the real world. It is made by Jacob Dale-Rourke. Fly has no accounts and no adverts. It collects a small amount of anonymous usage information to understand how the game is played and whether people buy Fly Pro. It does not sell your data or use it to track you across other companies' apps and websites.

What stays on your device

Your chosen aircraft, settings, collected postcards, best times, saved places and how much free flying you have used today are stored only on your device. Deleting the app deletes them.

Usage information

Fly sends usage information to our analytics service, MetricNudge. It is not linked to your name, email or Apple Account. It includes:

When you first open the app and each time you use it.
What you do in the game: starting a flight (which aircraft, which place and which kind of flight), flying for 30 seconds, collecting a postcard, and seeing, closing or buying from the Fly Pro screen.
A random ID that Fly creates on your device, so visits from the same install can be counted together, and the anonymous purchase ID described below.
Details of your device and app: the app version, iPhone or iPad model, iOS version, language, time zone, the country of your App Store, and roughly when the app was installed.
Your device's IP address, which our server sees when it receives the information. It is used to work out an approximate town or country, and is not used to find your precise location.
If your device provides one, Apple's ad attribution token. It only says whether Fly was installed from an Apple Search Ads campaign.

We use this to see which aircraft and places people enjoy, where new players stop, and whether the free time and Fly Pro are working, so we can improve the game.

Your location

If you tap Over me, Fly asks for your location once, to start a flight above where you are. It is used on your device for that moment only. It is never stored, sent to us or shared.
You can say no, and use search instead.

Search

When you search for an address or place, your search text is sent to Apple Maps to find it. Apple's handling of that is covered by Apple's privacy policy.

Map data

To draw the map, Fly downloads map pieces for the area you are flying over from our map host (Cloudflare), terrain heights from Mapterhorn, and 3D building models from ImmersiveMap's host. Like any website, these services see your device's IP address and which map area is requested, in order to send it. They receive no name, account or identifier from Fly, and we do not use their logs to identify anyone.

Purchases

Fly Pro is bought through Apple's App Store. Apple handles payment; we never see your payment details or your Apple Account.
Purchase records (what was bought, when, the price and the App Store country) are also passed to RevenueCat, which we use to keep track of sales, together with an anonymous purchase ID. RevenueCat passes them on to MetricNudge so sales can be counted alongside usage. See RevenueCat's privacy policy.

Who else sees it

Only the services named above, which handle it for us: MetricNudge, RevenueCat, Cloudflare, Mapterhorn, ImmersiveMap and Apple. We do not sell or share your information with anyone else, and we do not use it for advertising.

Your choices

Deleting the app stops all of this and deletes everything stored on your device.
To ask what information we hold about your install, or to have it deleted, email jakedalerourke@gmail.com. Because it is anonymous we may need your help to find it, for example the date you installed Fly and your device model.

Children

Fly does not ask for names, email addresses or any other personal details, from children or anyone else. The usage information above is collected in the same anonymous way for every player.

Changes and contact

If this policy changes, the updated version will be posted here with a new date. Questions: jakedalerourke@gmail.com.